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E68: Beyond the CRM: How Data Drives Value Creation in Private Equity

E68: Beyond the CRM: How Data Drives Value Creation in Private Equity

PodSpot - The HubSpot podcast for regulated and professional services firms.
• 28 min
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<p>Commercial data has become one of the most valuable assets in a growing business, yet it's often one of the least understood.</p> <p> In episode #68 of PodSpot, Jon Pittham and Dylan Grevatt discuss why CRM, relationship intelligence and data quality are becoming central to value creation in private equity-backed organisations. They explore the growing importance of organic growth, why AI depends on strong commercial foundations, and how businesses can turn better data into better decisions.</p> <p> If you're preparing for investment, managing a portfolio company or looking to build a more scalable growth strategy, this episode is packed with practical ideas to help you think differently about CRM.</p>