E66: Turning GDPR and Data Privacy into a Growth Engine
PodSpot - The HubSpot podcast for regulated and professional services firms.
<p>In this episode of PodSpot, Jon Pittham is joined by Fae Gilfillan, Senior Product Manager at HubSpot, to explore how organisations can turn GDPR and data privacy into a genuine commercial advantage. Together, they unpack the growing relationship between customer trust, compliant data management and modern growth strategies across regulated industries.</p>
<p>The discussion covers practical approaches to data governance inside HubSpot, including consent management, retention policies, subject access requests, data residency and privacy-by-design workflows. Fae also shares how HubSpot is developing privacy-centric product functionality to help organisations manage compliance more confidently without slowing down marketing or operational performance.</p>
<p>The episode is particularly relevant for professional services, financial services and other regulated firms looking to modernise their CRM and customer experience strategy while maintaining strong governance standards.</p>
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<p>Key discussion points:</p>
<ul>
<li>02:17 - What a good privacy setup looks like</li>
<li>07:00 - Data residency, access control & auditability</li>
<li>11:52 - Data retention & automated deletion</li>
<li>19:34 - Marketing personalisation vs. privacy: complementary approaches</li>
<li>26:05 - Product roadmap: upcoming privacy features & priorities</li>
</ul>
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