E70: UNBOUND 2026 - The Next Era of HubSpot
PodSpot - The HubSpot podcast for regulated and professional services firms.
In episode 70 of PodSpot, Jon Pittham shares his key takeaways from UNBOUND 2026, HubSpot’s flagship conference in Boston.
Jon explores HubSpot’s move towards an agent-led CRM, including Agent Hub, Agent Builder, Context Home and the growing capabilities of Breeze Assistant. He also looks at Marketing Studio 2.0, HubSpot Work Management, Revenue Agent and changes designed to make the CRM easier for individual users to navigate.
With many AI features moving towards credit-based consumption, Jon considers why businesses will need to connect the cost of agents to measurable business value. He also reflects on Dharmesh Shah’s approach to building with AI and why experimentation, measurement and collaboration matter.
Underneath the new technology is a familiar requirement: reliable data and strong governance. Jon explains why organisations need to get those foundations right before giving AI agents greater autonomy inside their CRM.
Key discussion points:
- 02:16 - AI Focus: Agentic CRM & LLMs
- 08:26 - MCP: Claude, Copilot & Integrations
- 11:32 - Revenue Agent & Revenue Hub
- 13:50 - Commercials & Credit Consumption
- 16:56 - Dharmesh’s TEAM Framework
- 18:32 - Key Takeaways & Next Steps
Loading