---
title: "PodSpot #59 - Banking on Better UX: How Allica Bank Uses HubSpot CMS to Convert"
description: Learn how Allica Bank transformed its website with HubSpot CMS, achieving a 30–40% lift in conversions. A must-listen for digital leaders.
---

[Insights & Industry Expertise | Karman Digital ](https://www.karman.digital/knowledge)

# [PodSpot #59 - Banking on Better UX: How Allica Bank Uses HubSpot CMS to Convert](https://www.karman.digital/knowledge/podspot-59-how-allica-bank-uses-hubspot-cms-to-convert)

 Written by [Monalisa Chanakira](https://www.karman.digital/knowledge/author/monalisa-chanakira) | Jun 11, 2025 9:30:00 AM

In episode 59 of PodSpot, we explore how one of Europe’s fastest-growing banks is using smart strategy and sharp tech to drive serious results.

Jon Pittham, Founder & Managing Director at Karman Digital, is joined by Ed Turner, Website Manager at Allica Bank, for a deep dive into how the team at Allica transformed their digital experience and increased conversions by 30–40% with HubSpot CMS at the core.

In this conversation, Ed shares his personal journey from building websites on his grandfather’s computer to leading the digital experience for a challenger bank making waves in the SME lending space. With a focus on serving established businesses often overlooked by bigger banks, Allica’s approach is grounded in agility, relevance, and razor-sharp execution.

A key driver of their success? Continuous optimisation. From A/B testing landing pages to building a CMS that’s flexible, fast, and user-first, Ed explains how Allica Bank has designed a digital strategy that moves at the pace of business and regulation.

Whether you're managing a web team, shaping digital strategy, or simply curious about how HubSpot CMS can deliver enterprise-level impact, this episode is packed with insight and practical takeaways.

Tune in now to learn how better UX drives better banking.

 

**If you’d like to learn more about **[**HubSpot**](https://www.karman.digital/hubspot-partner-agency)** or digital transformation, **[**get in touch**](https://www.karman.digital/contact)**. We’re ready to help you unleash the potential of digital in your organisation.**

 

Key discussion points:

- 05:15 - Ed Turner's Journey to Allica Bank 
- 12:33 - Website Conversion Optimisation Through AB Testing 
- 17:20 - The Role of HubSpot CMS in UX 
- 20:50 - Improving Website Conversion Rates Through Redesign 
- 23:30 - Challenges and Triumphs in Digital Strategy 

 

[View full post](https://www.karman.digital/knowledge/podspot-59-how-allica-bank-uses-hubspot-cms-to-convert)

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