The Ultimate guide to RevOps
Revenue Operations has seen a meteoric rise as a business function and concept recently, with more and more business leaders recognising it's importance in the digital space.
Last year 86% of B2B executives told Forrester Consulting that Revenue Operations will be an important factor in achieving their key 2021/22 business goals, and for good reason. Businesses who lean into Revenue Operations are seeing exponential improvements to their digital marketing ROI, customer satisfaction and revenue generation.
A recent survey by the Boston consulting group found that B2B tech companies saw an increase in sales productivity as high as 20% after adopting the function, B2C companies recorded similar results.
Clearly, it is a snowballing business trend, but what exactly is Revenue Operations, or “RevOps”, where did it come from and what are the key elements needed to optimise the business function?