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The Ultimate Update page


Harnessing the power of the newest and most innovative HubSpot updates can allow organisations to increase alignment between internal teams, increase process capabilities with new integrations, better e-commerce operations and make for an overall more productive personal experience.

We will bring you the latest live updates on HubSpot, so you can realise the power of them as soon as they are added to the HubSpot system; say good bye to the wild goose chase on social media in search of updates.

Whether you're a business leader looking to maximise your companies capabilities on HubSpot, or a developer looking for new front-end tools, this page has you covered. 

Karman's Top Update of the Month

Import validation checks the first 100 rows: January 2023 (For everyone): Previously only the first 3 rows were checked, pointless if there were errors further down into your import file. This update allows users to catch a significantly higher (quoted 3000%!) amount of import errors before they go into the system, allowing them ti fix the import file before committing the import.


Reporting and Forecasting

View property info with new quick actions in the custom report builder: January 2023 (For everyone): When building reports in the custom report builder, you now have the ability to view information about a property before adding it to a report visualisation. this new feature will allow you to add or update property descriptions right from the custom report builder, saving you and your team time when creating future reports by keeping everyone informed on what each property is used for.

Marketing email analytics now in custom report builder: December 2022 (For everyone): This update grants users access to key email performance metrics, such as open rate and click-through-rate, alongside the full power of CRM reporting. Forget about patching custom report data sources together with insights, exports, custom joins or calculations in outside systems. 

New logged activity options: 21st September 2022 (For everyone): You can now manually log messages that you send on SMS, LinkedIn message, WhatsApp message, or postal mail to your CRM records. Configure which activity buttons appear in the record highlight card and reorder them for quicker access. 


Improved data sync setup user experience: 28th September 2022 (For everyone): The Collaboration Sidebar, including Commenting, Tasks and Calendar is now available inside the CMS editors, including Blog, Landing Pages and Website Pages. While commenting has existed in Marketing Hub and CMS Hub for a while, the feature hasn't been as deeply integrated into the overall workflow, this update changes things! 

HubSpot and Zoom, associate meetings and notes to companies, deals and tickets: 21st July 2022 (For everyone): In this update, the HubSpot App for Zoom meetings now has an “Associations” tab, which gives the meeting host the ability to associate a meeting with existing HubSpot companies, deals, and tickets during a Zoom meeting. Now, meeting hosts can associate the call, and any notes from it, to existing HubSpot deals, companies, or tickets. This update makes it easy for meeting hosts to update HubSpot records with notes from meetings–while they are in the Zoom meetings.

Google Analytics integration - Now compatible with GA4: 24th June 2022 (For everyone): The Google Analytics integration will now accept Google Analytics 4 (GA4) IDs. With scope to stop supporting google analytics 3 (GA3) in the near future, HubSpot are strongly urging users to soon adopt GA4. Further, On July 1, 2023, standard Universal Analytics properties will no longer process data, so it’s imperative users get used to the new function. 

Get started here! 


Workflows and Sequences

Media Interactions filtering in Lists & Workflows: 24th August 2022 (For everyone): Media interaction events can now be used as filters when creating lists and workflows in HubSpot. These events happen when a customer views a video embedded into a HubSpot CMS-hosted page. This is available both for HubSpot Video (native video tool in HubSpot) and Media Bridge apps (for external media providers). 

Create a new task in Todoist with workflows: 2nd August 2022 (For everyone): With HubSpot’s new Todoist Workflow Integration, you can now create a task in your Todoist account straight from HubSpot. Your teams are probably using multiple tools to improve efficiency, so it's important your tech stack is sufficiently aligned. HubSpot workflow integrations are integral for this alignment. 

Find out more here.


Quotes and Payments

Sync more than 10 objects from Salesforce into HubSpot: 28th September 2022 (For everyone): With this update, HubSpot can now sync more object data from Salesforce into HubSpot custom objects. Map as many custom objects as you have purchased, you can find a full list of every Salesforce object in the knowledge base. 

Default payment methods: 2nd August 2022 (For everyone): With another upgrade to HubSpot payments, customers can now select their preferences for which payment method they accept by default. HubSpot Payments supports card and ACH payment methods and at least one must be selected. These preferences are also used when a customer updates their payment information for subscriptions. 

is another step towards consistency by helping customers use Custom Objects just like any object. Before, there was a message blocking this function. Now, the search bar is enabled and users can search across all activities. 


Marketing, Sales and

The Dashboard

Configure associations when a record is created: January 2023 (For everyone):  This update will  enable you to set associations as visible or required when a standard object record is created. You will be able to set both standard objects and custom objects as visible or required associations. Navigate to Object Settings, then click on “Customize ‘Create Record’ Form.”

Import now supports custom property validation: January 2023 (For everyone): The HubSpot Import now checks the custom property validation rules users define. These custom validation rules include: Text properties: Minimum character limit, Maximum character limit, Restrict to numeric values, Don't allow special characters. Number Properties: Minimum value, Maximum value. Number of decimal places. The custom property validations feature gives admins more control over what data is acceptable in their properties. By adding these rules into the import tool, you can rest easy knowing that data in HubSpot follows the rules you've set up for your team - regardless of whether the data was input during record creation, on a record page, or in bulk through import.

Website and Landing Pages

Drag and drop modules in the blog:  November 2022 (Marketing and CMS pro+): In an effort to curb the time it takes for your marketing team to “hack” their way to adding rich content, this update allows users to drag and drop modules into the rich text area of your blog posts. Modules include forms, icons, meeting links, video and more. 

Self-hosted web fonts: November 2022 (For everyone): Google Fonts loaded using theme or module fields in Website Pages and Landing Pages will now serve the fonts from your domain name instead of Google's servers.

As a result of this, pages hosted on HubSpot that have Google Fonts selected within a theme/module field may see a small performance improvement!


Presents now include notification profiles: December 2022 (For everyone)Within Presets, admins will also be able to add Notification Profiles, which can be applied to users within their account. 

In your HubSpot account, click the settings icon in the main navigation bar. In the left sidebar menu, navigate to Account Defaults. Click the Notification Profiles tab. Create a Notification Profile.

Property Validations for Date Picker Properties: December 2022 (Professional +): Want more control of your data? If your an admin, your in luck. In this update,  HubSpot now allow clean, reliable, and accurate data into their system with data validations for date inputs. This will not only increase data quality for customers, but it will also allow customers to be more confident when making those tough business decisions by using data they can trust.

Use HubSpot files to create social posts: December 2022 (For everyone): Marketers, this one's for you. Users can now use HubSpot Files on Social via mobile to create posts seamlessly. This solution is available on Android and iOS.

When creating a post from mobile, users are able to select an image or video from their files library and use it in their social media communications. Let’s explore this feature! Once you've updated to the latest version of the iOS and Android App, users will see "Files" under "Social" in the Marketing section. 

Receive calls within HubSpot: December 2022 (For everyone): In a new evolution to calls within HubSpot, your sales and service reps can answer incoming calls, manage missed calls and listen to voicemails inside HubSpot. Customers will also be able to leave a voicemail. Reps will be notified and be able to listen to the voicemail, review the transcript, and of course, return the call.