HubSpot’s flagship conference has a new name. INBOUND is now UNBOUND, and the change says plenty about where HubSpot believes its platform, and the businesses using it, are heading.
Fresh from UNBOUND 2026 in Boston, Jon Pittham takes to PodSpot for a solo episode covering the announcements and ideas that caught his attention.
AI was unsurprisingly high on the agenda, but the bigger story is what happens as those capabilities move deeper into the CRM and become part of everyday work. For businesses, that brings opportunities alongside some important questions about data, governance, cost and where AI can genuinely add value.
So, which announcements are worth paying attention to? And what should HubSpot users be thinking about now?
Listen to the episode for Jon’s take on what UNBOUND 2026 tells us about the next era of HubSpot.
If you’d like to learn more about HubSpot or digital transformation, get in touch. We’re ready to help you unleash the potential of digital in your organisation.
Key discussion points:
- 02:16 - AI Focus: Agentic CRM & LLMs
- 08:26 - MCP: Claude, Copilot & Integrations
- 11:32 - Revenue Agent & Revenue Hub
- 13:50 - Commercials & Credit Consumption
- 16:56 - Dharmesh’s TEAM Framework
- 18:32 - Key Takeaways & Next Steps
