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November's social media updates... so far

In-app scheduling, De-verification and more community-centric features... Twitter, Instagram and Youtube have all rolled out significant updates this month. 

Our social media specialist, Alex Bradshaw, get's into the detail in this week's blog. 

How will these updates affect your business?

Let's find out... 

Instagram launches in-app scheduling:

After testing the update over the past few weeks, Instagram is now rolling out a new in-app scheduling feature to all professional accounts. This will enable users to schedule posts, carousels and reels up to 75 days in advance with no third-party tool required.

Although users have been able to schedule posts via the Creator Studio since 2020, this update does make life a lot easier for business owners who are managing content on-the-go. Especially when creating Reels, as scheduling can really help maximise content performance.

Top tip: If your business isn’t already using a Professional Instagram account - now is the time to switch.

Simply toggle the option in your account settings to access analytics, links and very soon, scheduling. 

Twitter verification: grey vs blue

With so much speculation around Twitter right now, it’s hard to know exactly what’s going on - especially when it comes to paid verification. However Early Stage Product Executive at Twitter, Esther Crawford, cleared up a few questions around the subject this week to give us some clarity.

Esther shared that Twitter will distinguish between ‘Official’ and ‘Newly Verified’ accounts who have paid for blue ticks.

‘Official’ accounts include: governments, commercial companies, business partners, major media outlets, publishers and some public figures. These accounts will have an exclusive label in the form of a grey verification badge.

Twitter Blue however, will give those who subscribe a blue tick. This is the blue tick we’ve grown to love, and no ID checks will be necessary to receive it.

As a business owner, it’s worth noting that not all previously verified accounts will receive the ‘Official’ grey verification badge, and so you may experience de-verification. 

We’ll keep you posted on the latest but for now, just hold in there!  

“Go Live Together” on YouTube

YouTube has announced that it’s ‘Go Live Together’ option will be rolled out to more channels from next week, allowing users to share more creative live-stream content in the app.

Having started testing back in March, it looks as though YouTube are ready to launch Go Live Together into its next phase of user testing, which could open up new opportunities for brands to run live interviews or internal spotlight sessions on their YouTube channels.

Similar to Instagram Live, YouTube’s Go Live Together allows users to invite another person to their live-stream in a vertical split-screen. This provides new engagement and interaction opportunities, and looks to be a great way to build engagement amongst YouTube communities.

The power really is with the host on Go Live Together, as guests can be rotated on the live-stream (one at a time) to take part in the broadcast. The feature will also display ads on Go Live Together streams, which will be attributed to the host. 

This is a very exciting update for businesses, who can utilise Go Live Together for more exposure and collaborations. As long as your channel has 50+ subscribers, the update should be with you in the coming weeks!

If you’d like to learn more about social media or digital transformation, get in touch. We’re ready to help you unleash the potential of digital in your organisation.


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