#66 - Turning GDPR and Data Privacy into a Growth Engine
HubSpot
PodSpot
Data privacy is often viewed as a blocker to growth, especially in regulated sectors where governance, compliance and risk management sit high on the agenda. In this episode of PodSpot, Jon Pittham is joined by Fae Gilfillan, Senior Product Manager at HubSpot, to explore why that mindset is changing and how firms can use GDPR and data governance to strengthen customer trust, improve marketing performance and support long-term growth.
The conversation looks at the realities facing professional services and financial services firms as they modernise their tech stacks and customer journeys. From CRM migrations and consent management through to data retention, subject access requests and privacy-by-design workflows, Fae shares how HubSpot is building privacy-centric functionality directly into the platform experience.
Jon and Fae also discuss the commercial value of clean, well-managed customer data, why strong governance can improve engagement rather than create friction, and how organisations can build better relationships with both customers and internal compliance teams.
If your business is balancing growth ambitions with increasing pressure around data governance, this episode offers a practical and refreshing perspective on where privacy and customer experience meet.
If you’d like to learn more about HubSpot or digital transformation, get in touch. We’re ready to help you unleash the potential of digital in your organisation.
Key discussion points:
- 02:17 - What a good privacy setup looks like
- 07:00 - Data residency, access control & auditability
- 11:52 - Data retention & automated deletio
- 19:34 - Marketing personalisation vs. privacy: complementary approaches
- 26:05 - Product roadmap: upcoming privacy features & priorities
