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How HubSpot simplifies account-based marketing
Connecting with the right clients is crucial for businesses that rely on building strong relationships and targeted outreach. For professional services, where cultivating high-value client relationships is often a measure of success, Account-Based Marketing (ABM) is an ideal approach. It ensures your focus remains on the accounts that truly matter.
HubSpot’s Target Accounts feature turns ABM from a strategy into seamless execution. This practical tool makes managing and optimising your ABM efforts straightforward and efficient. Watch this demo video to see how HubSpot streamlines your ABM strategy and saves valuable time.
Why ABM aligns with professional services
- Strengthening key relationships: ABM helps maintain and grow important client relationships, ensuring their goals align with your expertise.
- Simplifying collaboration: Teams in professional services often juggle complex workflows. ABM tools help streamline communication and ensure everyone is on the same page.
- Data-driven planning: With real-time metrics, you can track progress and make informed decisions that keep strategies on track.
ABM provides a unique opportunity to focus your marketing resources on the accounts most likely to drive growth. By working smarter with HubSpot's tools, businesses can allocate their time and budgets more effectively, achieving measurable outcomes.
This essentially means less time spent chasing low-value leads and more energy devoted to nurturing partnerships that matter.
How it works inside HubSpot
HubSpot turns ABM into a manageable process, focusing on your clients and prospects that are most important. Key features include:
Prioritising accounts: The Target Accounts dashboard gives a clear overview of key clients, their activities, and engagement levels.
Improving collaboration: Notes and tasks help teams coordinate outreach and deliver a consistent client experience.
Focusing outreach: Use filters to identify accounts by industry, tier, or lifecycle stage, ensuring your efforts are targeted.
Improving collaboration: Periodically review your database to update outdated information, such as contact addresses or job titles.
Measuring performance: Built-in reports provide real-time insights to help you refine your approach.
HubSpot’s tools not only enhance ABM strategies but also help maintain data quality. Our CRM specialist Sam recently outlined this in our the power of a clean database blog.
The in-built reports and dashboards provide unmatched visibility into your data, allowing you to pinpoint areas that may be holding back your marketing efforts. Custom reports can showcase where data is missing or highlight unengaged contacts—those who’ve shown little to no interaction with your content.
