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Integrations and Hubspot: Better connections for your business

In an increasingly connected world, your platforms and systems should be connected too. 

It’s not uncommon now for businesses to need multiple systems, software and tools to perform at their best. While having these varied tools might be necessary, linking them together and keeping consistent records is vital to success. 

As a HubSpot customer, you can achieve this through a range of different options from ready-to-use apps to bespoke API integrations. 

As a HubSpot partner, we help you understand the benefits and drawbacks of each one. We can also help you decide the right course of action and implement it effectively.

The HubSpot Ecosystem

Hundreds of apps at your fingertips

The HubSpot Marketplace boasts over 200 apps and ready-to-use integrations that enable you to link different systems into HubSpot. Many of the world’s most used tools have pre-existing apps already sat within the HubSpot ecosystem. 

If you want to explore the marketplace yourself, it uses a convenient search tool and well-refined categories and sub-categories to help you navigate to the right app for you.

However, for businesses that are unsure what kind of app they need, engaging a qualified HubSpot partner can take the stress out of the search. Working with Karman Digital, a HubSpot Platinum Partner, means that you’ll receive expert guidance on the specific needs of your business from an agency that can implement these integrations seamlessly.

Alternative integrations

Ready-made integrations from trusted sources

If exploring the HubSpot Marketplace leads to a dead end, don’t give up hope. There are still plenty of options that have been created by reliable and trustworthy sources.

We work most frequently with Zapier, an automation-focused software company that boasts 2,000+ app integrations with HubSpot. These pre-made apps enable businesses to link a wide variety of software to HubSpot without the need to create custom code. 

Syncing options

Aligning your data without API

When it comes to aligning data, integrations have taken hold in the forefront of many leaders’ thinking. However, that may not always be the right solution for you and your business. In some cases, what is really needed is a syncing service.

Working with PieSync, a data syncing platform that now sits under the HubSpot brand, we can easily link systems together to synchronise data and present a single source of truth for your business. This is an especially powerful option where aligning CRM data is the main driver toward integrations.

Bespoke API integration

Integrations for your business’ particular needs

Sometimes a business may have specific requirements that can’t be met with pre-existing apps or straightforward syncing. In these scenarios, it may be time to look at creating a custom API to achieve your goals.

Luckily, HubSpot’s API links into every part of the HubSpot ecosystem. This enables developers to build tailored integrations to connect disparate systems. 

The HubSpot API is a REST (Representational State Transfer) API that uses OAuth for security. This is an industry standard authorisation protocol that is used by many of the world biggest companies - even the likes of Google and Facebook!

HubSpot’s API is fully documented and contains sample code for every API endpoint, which streamlines the process of linking systems together for developers.

Ready to take the next step? Get in touch with us to talk about your systems linking and integrations needs.

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