HubSpot recently launched their new HubSpot CMS Hub for Enterprise solution and it is impressive! The CMS Hub for Professionals is already a robust and extensive platform that makes content management simple and effective, but the introduction of enterprise-level features has been a real game-changer. For now, we are just going to cover the new features that can be found in HubSpot CMS Hub for Enterprise, but not for Professionals.
If you are interested in learning if CMS Hub for Professionals is right for your team, get in touch here.
It is now possible to have an area of your website dedicated to a ‘members only’ area that requires sign-in. You can create these memberships based on HubSpot lists (in the free CRM). You can use this area to segment your customer base if you have different personas that require different content.
Alternatively, you can create a premium content area of your site and require sign-up. Each contact will receive their own personalised password and login.
The CMS memberships function can enable you to serve more specific content to your audience without cluttering your site or muddying your message.
Many businesses these days have multiple business sections or sub-brands in order to better serve their buyer personas.
Although the diversification is helpful and makes for a more robust business overall, managing multiple domains can end up being both costly and time consuming.
Now, with CMS Hub’s Enterprise features, you can include multiple domains, which means that you can manage the content and reporting across all sections of your business in one place.
Currently, CMS Hub Enterprise comes with two domains included and space for additional ones to be purchased if needed.
CMS Hub Enterprise is made for big teams with a lot going on. With team permissions, you can ensure that individual teams only have access to the content that matters to them. This enables them to focus just on blogs that are important to a specific area of the business.
By partitioning your content, you remove the distractions that blogs or landing pages owned by other teams can cause.
Reverse Proxy Support
A reverse proxy is a type of proxy server that retrieves resources on behalf of a client from one or more servers. This enables your business to present resources from multiple servers as though they are coming from a single source. For example, if you have a website not hosted on HubSpot and a blog that is managed with HubSpot, you will now be able to present them as though they come from the same server on a single domain (thisisanexample.co.uk/blog instead of blog.thisisanexample.co.uk).
Custom CDN Configuration
With CMS Hub, your site will have a built-in content delivery network (CDN). Using a CDN, your content will be served to visitors around the globe securely, quickly, and with less latency than it would otherwise.
A CDN creates a copy of your web assets which allows the cached files to be stored on a local server. This means that wherever visitors to your site are coming from, it will load securely and efficiently. A CDN can also reduce friction during times of high site traffic as it spreads it across multiple servers.
Site Performance Reporting (& API)
The beauty of CMS Hub really comes into how closely it works with Marketing Hub, Sales Hub, and Service Hub. In conjunction with the hundreds of HubSpot app integrations available, you can have all of your reporting right at your fingertips.
Because of the simplicity of integrations from the HubSpot Marketplace, you can easily add new tools whenever your team needs them.
Adaptive Page Testing
Marketers everywhere have embraced A/B testing as the primary method to optimise websites, landing pages, emails, and virtually everything else we create.
Now, with HubSpot’s adaptive page testing, you can go beyond that simple measure to analyse your web pages and gain deeper insight.
You can choose up to five different variations of a page to test at once. In the background, HubSpot will continuously test each version and serve the highest performing option to your website visitors.
Lambda Function Support
This aspect of the CMS Hub for Enterprise is for the developers out there! CMS Hub for Enterprise now supports lambda functions (or lambda expressions). For those of us who don’t regularly use programming languages, a lambda function is a simple, short function designed to be used in line with code.
These functions are useful to your developers for performing repetitive tasks throughout the coding process.
Code Alerts enable developers to have a centralised overview of issues that are identified inside your HubSpot CMS. Fixing these issues will optimise your website, improve overall customer experience and increase site performance.
Using the Code Alerts feature simplifies the process of finding any improvements that will be beneficial to your site, allowing the issues to be found and dealt with more efficiently.
With CMS Hub’s serverless functions, you can easily add interactive elements to your HubSpot content. You can introduce components like event registrations, guestbooks or dynamic calculators without having to configure an external server, SSL certificate or data transfer process.
The serverless functions in CMS Hub enable you to bring movement, life, and interactivity to your web pages without complicating the process.
With all of these new functions, the CMS Hub for Enterprise is a powerful tool that can take your website’s capabilities beyond the realm of merely ‘pretty and functional.’ Websites developed on the CMS Hub are powerful tools that are specifically designed to help your business grow.