In the fourth episode of PodSpot, the unofficial UK HubSpot podcast, Matt Wood, Digital Strategist at Karman Digital, talks with Jon Pittham, Managing Director at Karman Digital. Together they discuss sales tools, describing how HubSpot’s sales features can revolutionise salespeople’s capabilities.

Jon explains how the HubSpot CRM needs to be used properly to improve sales performance despite being an incredibly powerful piece of software. It won’t take your sales game to the next level straight out of the box.

For Jon, this means customising it to your own needs - tailoring your sales cycle, email templates, and understanding what data you need to capture and then using this data effectively to enhance your performance.

Jon draws on his experience of working with clients to explain how HubSpot’s Deals feature can enhance a business’s sales capacity, creating visibility between team members to improve alignment between sales and marketing.

HubSpot’s sales automation feature is an area where the software excels. 

Jon outlines how the Sequences tool allows a salesperson to have control over a series of personalisable emails that are triggered after an event, such as a prospect giving their contact details on a form. It combines the flexibility of a customisable approach with the efficiency of an automated approach. Sequences even has a smart feature that will stop an email sequence in the event of the lead responding to the company, preventing confusion.

If you’d like to learn more about HubSpot or would like to talk about HubSpot’s sales tools, do get in touch. We always have time for a chat about HubSpot (as you may have guessed given that we’ve devoted an entire podcast to it!)

Intro 0.00 - 1.04

• How lockdown restrictions have encouraged sales teams to step up their digital game

• Ways that salespeople can use data from the HubSpot CRM to improve their performance

• HubSpot CRM customisation

• Sales templates and snippets

• The HubSpot meetings link tool

• HubSpot automations

• The legendary HubSpot email extension tool

• The discrepancy between how HubSpot Sales and Marketing features are charged