In episode 43 of PodSpot, the UK's only HubSpot themed podcast, host Ian Townshend is joined by integrations lead at Karman Digital, Jaime Boardman. 

This week, the pair sit down and take a look at the power of custom integrations within HubSpot.

We get into the key terminology, the types of integrations powering businesses and learn about the costs associated with the type of work unleashing the power of digital for businesses. 

The conversation begins with a fundamental breakdown of what HubSpot custom integrations actually are.

Jaime starts by telling us that custom integrations are enabled by tools, like Webhooks, CRM custom cards and the open API, and transfer data seamlessly between HubSpot and your external systems. 

By automating manual, mistake prone tasks, this allows for more streamline operations, and potentially faster growth. It means your sales, service and marketing team can focus on what matters most, rather than admin. 

The conversation goes from theory to practical, with Jaime outlining a number of projects carried out by the Karman team that have harnessed the power of integrations, from simple CRM card creation to full fledged data migration, before finally landing on the all important topic of costing. 

If you’d like to learn more about HubSpot or digital transformation, get in touch. We’re ready to help you unleash the potential of digital in your organisation.

Want to learn more? You'll have to listen to the podcast in full here. 

Intro - 0:00 

• 01:15: Where do the opportunities lie? 
• 07:40:  Assimilating HubSpot into your business 
• 09:20: The costs
• 14:00: The Karman use cases
• 19:20: The power of integrations for your team
• 22:30: Simplicity to complexity... the cost
• 31:00: Automation 
• 40:00: How to prepare for a custom integration project

Outro - 45:40