PodSpot #52 - Unpacking AI innovations from HubSpot INBOUND 2024

PodSpot #52 - Unpacking AI innovations from HubSpot INBOUND 2024
1:47

On this episode of PodSpot, we’re unpacking the future of sales and marketing with the latest AI updates from HubSpot's Inbound 2024! 

Join Jon Pittham, Founder/Director and Ryan Clark, Head of HubSpot Services at Karma Digital, to dissect how Breeze AI and Breeze Intelligence are transforming the landscape.

These cutting-edge tools are designed to shoulder the burden of administrative tasks, freeing up sales teams to focus on what they do best—engaging with prospects. Plus, get inside knowledge on the new Breeze AI agents, including Breeze Social, Content, and Prospecting, which are set to streamline workflows and enrich your data, making your processes smoother and more unified than ever.

This episode also explores how integrating CRM functionality with third-party tools via app cards in HubSpot is changing the game. These app cards bring external app data right into HubSpot, creating a seamless and productive experience. Ryan and Jon discuss the importance of data integration for maximising the capabilities of AI and discuss the evolving role of AI versus human contributions in sales and service.
 
Listen to the end as the pair share their excitement about the potential to build AI agents for various business functions, even for those without a development background, opening up a world of opportunity for agencies and businesses alike. Don't miss out on this comprehensive look into the future of AI in HubSpot!


 
 

If you’d like to learn more about HubSpot or digital transformation, get in touch. We’re ready to help you unleash the potential of digital in your organisation.

 

Key discussion points:

  • 01:04 - The power of AI in HubSpot
  • 10:35 -  Empowering sales with AI integration

Related content

Improving CRM adoption in law firms: Practical ways to get Fee Earners using your system
Insight
Legal Sector
CRM
1 minute read
10.02.26

Improving CRM adoption in law firms: Practical ways to get Fee Earners using your system

Practical ways law firms can improve CRM adoption, get fee earners engaged, strengthen BD visibility and build a system that supports consistent client management.

arrow_insert
lock
Why financial services firms struggle to trust their CRM reporting
Insight
Legal Sector
CRM
3 minute read
05.02.26

Why financial services firms struggle to trust their CRM reporting

CRM reporting in financial services often fails due to siloed data and behaviour, not broken tech. Learn what causes it and how leaders fix it.

arrow_insert
lock
CRM for law firms: Why intake, matters, and marketing data still do not connect
Insight
Legal Sector
CRM
4 minute read
29.01.26

CRM for law firms: Why intake, matters, and marketing data still do not connect

Why CRM for law firms often fails to connect intake, marketing and matters, and how a dedicated CRM layer restores visibility, control and reporting.

arrow_insert
lock

Want to learn more?

If you’d like to learn more about our HubSpot website services, please get in touch.