We're all about whipping up HubSpot solutions that help our clients thrive. But the secret to getting it just right? User stories. They might sound like a faff, but they're an excellent tool that keeps everyone on the same page and aligned to the end goal. This way, it’s much easier to understand what success looks like and work collaboratively throughout projects.

So, what are user stories?

Think of them as a quick and easy tale told from your point of view. Whether it’s an internal story around creating a clearer process for progressing leads, or refining your target audience as a business, user stories prioritise features based on customer impact and value, ensuring you get the most value from HubSpot.
Stories carry power in their relatability. Being able to  display real benefit and value to teams and people, it becomes clear for us to illustrate how we achieve that outcome and get creative about the route we take. 

Here's a basic recipe:
As a [user type], I want to [action] so that [benefit].

For instance:

I want to effortlessly sort my email list by what folks have bought before, so I can create targeted campaigns that get more people saying "yes please!"

Our founder Jon Pittham dives into how user stories play into our focus for work in this video, providing an example of a recent user story and how it delivered value for the client.

Why are user stories key to an agile approach? 

There's a number of reasons why user stories are beneficial for your HubSpot project:

Laser focus on customer needs: We don't just build tools; we build things that solve problems and make a real difference. User stories keep our eyes firmly on the ‘why’ behind the features. Stories keep our focus on the desired outcome, not the desired deliverable. I.e, we aren't tied to the fact you want a website, we're tied to the fact that you want more leads.

Clear communication: User stories are the connection at the heart of our partnerships. Everyone's on the same wavelength, understanding the goals and what results we're seeking.

Flexible and intuitive: User stories are adaptable. As the project unfolds, we can incorporate new ideas and insights, making sure the final product stays on trend and effective.

Prioritisation powerhouse: User stories help us put features in the pecking order based on how much they'll help you. This means we focus on the functionalities that'll give you the best results.

The foundation for success

User stories are the magic ingredient that ensure your solution is customer-centric, focusing on delivering value around what your customers truly need. They also promote development efficiency, focusing on delivering the features with the biggest impact first. Ultimately, this translates to alignment with your business goals, driving real results and a return on investment 

Focusing on your goals, not just HubSpot  

As your consultancy partner, we believe HubSpot is a powerful tool, but the real problems we solve are much more human. We're always asking how we can use HubSpot's software to solve solutions with the outcome front of mind, as opposed to shaping the most impressive features of the CRM to fit a client's needs. By understanding your unique goals, we leverage HubSpot's capabilities to deliver the outcomes you need, not the other way around.

Let's discuss your business needs and how we can unlock HubSpot's potential to achieve them.