Content Experience
Web Development
Global Fulfilment Business
A performance-led website redesign to modernise brand, improve UX, and drive higher-quality ecommerce leads.
+20% projected uplift in qualified leads | 100% scalable, multilingual HubSpot CMS foundation
The impact
27%
Increased MQLs
The new site was designed to boot inbound leads at a volume of at least 20%
2.5%
Conversion Uplift
A restructured UX, clearer CTAs and streamlined forms designed to break through plateaued conversion rates.
9100
Indexation Issues Fixed
A full rebuild addressed SEO gaps and mobile performance barriers.
3
Regions Supported
UK, US and ED with multilingual capability for English and Dutch domains.
Project overview
Global Fulfilment Business
The client is an international fulfilment company with operations in the UK, US, and EU, serving ecommerce and B2B businesses. Their proprietary platform, Unify, underpins services such as ecommerce fulfilment, 3PL solutions, returns management, and kitting.
The challenge
The existing HubSpot site was described as “dated,” “too corporate,” and “misaligned with ecommerce-savvy audiences.” Key challenges included poor UX, plateaued conversions, over-reliance on branded traffic, and an underrepresentation of the Unify platform.
Services provided
Strategic Planning & Discovery
Website Design & UX
Website Development
Content & SEO Implementation
Strategic Planning & Discovery
Strategic Planning & Discovery
A comprehensive SEO audit identified technical, structural, and keyword gaps. Stakeholder workshops refined user journeys, brand messaging, and site architecture.
The goal
Build a data-driven foundation to support MQL growth from 75 to 95 per month.
The outcome
A restructured sitemap, content strategy, and SEO plan aligned with business goals.
Website Design & UX
Website Design & UX
Developed a refreshed design system with modern visuals, simplified navigation, optimised CTAs, and motion graphics to showcase Unify.
The goal
Modernise the brand’s visual identity and improve user journeys to drive conversions.
The outcome
A future-ready website that engages ecommerce decision-makers with a UX-led, conversion-optimised experience.
Website Development
Website Development
The site was fully rebuilt on HubSpot CMS with custom modules, drag-and-drop editing, mobile-first performance, and multilingual support.
The goal
Unlock HubSpot’s full potential for scalability and content management.
The outcome
A flexible platform empowering the in-house team to manage updates without developer dependency.
Content & SEO Implementation
Content & SEO Implementation
On-page optimisation for key service pages, keyword targeting, redirects, and a content-first approach aligned with the buyer’s journey.
The goal
Reduce reliance on branded search and capture higher-value, non-branded terms.
The outcome
A strengthened SEO foundation with improved indexation, faster mobile speed, and diversified organic entry points.
Key highlights
"The Karman Digital team have been very accommodating of our requirements, and we’re very pleased with how the project has come together."
A strategic brand refresh through web redesign
The redesign was more than technical. It became a vehicle to modernise the brand identity without a full rebrand. New shapes, icons, and visual language were derived from the existing logo and colour palette, creating a modern, ecommerce-savvy image that resonates with midsize ecommerce companies.
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