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Social Media Management

Organic Social Media

Are you harnessing the power of organic social?

Organic social media refers to content (posts, photos,
video, memes, stories) that all users, including
businesses and brands, share on their feeds, which
does not pay to be promoted.

It may sound pretty simple, but the reason that organic social media is the foundation of every digital marketing strategy today is because it’s the best way to nurture a connection with your customers at scale!

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Billion people are using social media around the world in 2022

Social Media Services

We offer three social media packages to choose from:

1. Establish

Establish is designed for businesses who wish to develop an initial presence on social media. We’ll work with you to bring exciting content ideas to life and you’ll be in full control of engaging with your online community. Establish social media services include:

  • Discovery meeting
  • Full social media audit
  • 12-month social media strategy
  • Profile optimisation

 

  • Monthly content research
  • Content creation, editing, sharing
  • Community building and engagement
  • Monthly reporting and analytics

2. Transform

Transform is designed to grow your business on social media with structured collaborations and targeted campaign building. If you are using HubSpot, an integration means that social interaction data can enrich your customer profiles and deliver more engaging experiences. Transform social media services include:

  • Discovery meeting
  • Full social media audit
  • 12-month social media strategy
  • Profile optimisation
  • Monthly content research
  • Content creation, editing, sharing
  • Community building and engagement
  • Monthly reporting and analytics
  • Inbound messaging management
  • Collaborations
  • Campaign management
  • HubSpot integration

3. Influence

Influence is our standout offering and encompasses full social media management from the very start. We’ll take care of everything from researching trends to working with influencers and directing clients through to your in-house team. Organic social media efforts can also be integrated with HubSpot for seamless communication and reporting. Influence social media services include:

  • Discovery meeting
  • Full social media audit
  • 12-month social media strategy
  • Profile optimisation
  • Monthly content research
  • Content creation, editing, sharing
  • Influencer marketing strategy and implementation
  • Community building and engagement
  • Monthly reporting and analytics
  • Inbound messaging management
  • Collaborations
  • Campaign management
  • HubSpot integration
  • Social listening

Additional Services

We offer a range of additional social media services which can be negotiated separately or designed within a bespoke package. Additional services include:

Social Media Training

Organic social media training for in-house teams. Packages are designed on a 1:1 basis and tailored to your company.

Professional Profile Management

Individual profile management for Company CEOs, Marketing Directors, Chief Technical Officers etc.

Our approach to Social Media:

We adopt a unique approach to social media management. Whichever package you choose: Establish, Transform or Influence, we'll take you through the following stages:

 
Phase 1: Discovery & Optimisation

Before starting any social media management, we'll organise a discovery meeting to ensure our social team fully understands your company. This allows us to work more efficiently with you to implement specific, measurable and achievable goals for organic social media which align with your overarching business objectives.

 
Phase 2: Content

At Karman we adopt a ‘social-first’ approach to content creation. This means our overarching content strategy considers social media during the ideation phase. It takes social media into account during every stage of campaign planning – not just after the content has been created.

 
Phase 3: Community Building

Building a community is paramount at Karman Digital, and we'll develop an engaged online community for your company to nurture close relationships with customers, develop trust and improve retention.

 
Phase 4: Reporting & Analysis

Reporting shows the performance of social media channels and tracks metrics against the social media strategy. It is essential to track performance to ensure our efforts are contributing to your wider business objectives.

Let's Get You Started!