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The 7 digital marketing trends to look out for in 2022

Happy new year! 

We've had our mince pies, drank our mulled wine and are ready for a new year of digital enablement. What better way to start the year than breaking down the 7 need to know trends that our MD, Jon Pittham, thinks you need to look out for in 2022. 

Expect a proliferation of low-code and no-code web development, a shift from customer experience to total experience, and a continued evolution in organisational data fabric, just to name a few. 

1. COMPANIES NEED TO EARN THEIR DATA

 2021 has brought with it an increase in companies recognising the importance of privacy to customers. It's a trend that shows no sign of slowing down and that can only mean we will continue to see an increase in privacy controls and data transparency in the new year. Customer experience is at the heart of this.

2. ACCELERATED TRANSITION TO MICROSERVICES

Its the 2020's and technological advances aren't just evolving, they are snowballing. Many companies are recognising the need for an underlying tech architecture that enables flexibility and scalability, and feels at home in a new digital age. Expect more interconnected services independently deployed and further advances in the world of API. 

3. INCREASED USE FOR LOW CODE AND NO CODE TOOLS

As the saying goes "time is money".  Whilst it might be cliched, it is true and web development is no different. Companies are finding more ways to cut development time and costs, so it's pretty obvious we'll see an increase in low-code and no-code tools in 2022. 

4. CREATING A DATA WIDE FABRIC

We've already said it, organisation's relationship with data will continue to evolve throughout 2022. It won't just be their relationship with customer data however, their relationship with data internally will continue to change too. Expect to see an increase in company wide data webs. Organisations will spend more time deciding  how best to use data sets for company operations and in many cases will increase accessibility to data internally.

5. MARKETING BECOMING SUPER PERSONALISED AND RELEVANT

Personalised marketing is certainly no new thing. Despite this, marketing personalisation will find new heights in the new year. Forget segmentation of audiences, this is the year of the individual and marketers will utilise dynamic methods to bring a unique experience to the end user.

6. MARKETING, SALES AND SERVICE 

Marketing, sales and service teams will continue to align into 2022 and revenue operations will increase in relevancy, say goodbye to these teams working independently. We will likely see an increase in titles like Chief Growth Officer, who oversee these closely related teams.   

7 - FROM CUSTOMER EXPERIENCE TO TOTAL EXPERIENCE

Whilst we will continue to see customer experience championed by many organisations, we are likely to see an increase in total experience being championed too. As well as customers being valued, supplier and employee experience will become a salient issue for many employers in 2022.

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