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Why marketers need an agile website in uncertain times

The past couple of months have been a rollercoaster for businesses. As we all modify our ways of working, the need for flexibility and agile working across organisations has become essential. Even more so, we are seeing the need for the tools we use to be as flexible as our teams. But have you considered whether the agility of your website (or lack thereof) is slowing your business down? 

Changing Customer Needs

Each week for the past two months has unveiled new customer pains and issues. Regardless of sector, your customers have been on the same strange journey that your business has with regard to the unsettled nature of now.

Likely, your customers have needed an unprecedented amount of support and communication during this time. They have probably also needed something different and new each time you have spoken to them. This is the crux of the other issues that require your team to deliver agile solutions.

Adapting Campaigns and Proposition

In addition to increased communications, you have had to react to the current situation quickly and with grace to circumstances that have come out of nowhere. Marketing plans and campaigns worldwide have had to be thrown out, despite the months of work that goes into creating and launching them. 

In a whirlwind of activity, you and your team have had to set up entirely new assets and collateral, write new content, realign your emails, and change your homepage to provide customers and prospects with solutions for their ever-changing needs.

In addition to just changing your marketing tactics and messaging, your business has also likely had to make changes to its proposition in order to better serve your customers and prospects. This, again, changes the way that you market and necessitates changes to the content of your site.

(Read more: How to market during Covid-19)

Working with limited resource

Among all of these changes, many businesses have also had to make the difficult decision to furlough staff. This means that even marketing teams who have had to respond with a flurry of tasks have found themselves with less resource available to enact these changes.

Now your team feels busier than ever and availability is stretched thin. Everyone has had to expand the boundaries of their job roles to ensure that all necessary work is still being managed. 

Agile Websites

So what difference does an agile website make to these stressors? Agile sites, like the ones built on CMS Hub, give you and your team the flexibility and speed you need to execute these rapidly changing campaigns and communications. With the drag-and-drop editor and the use of easily repeatable templates and modules, your team can manage changes that may otherwise have necessitated the work of developers.

(Read more: A sustainable approach to landing page creation)

Not only does this save you time and resource allocation, it also puts the power in the hands of the marketing team. As you adjust to the rapid changes affecting both your company and the world, your team can respond quickly and effectively.

Some ways that companies have used this adaptability are by creating Covid-19 specific web pages, creating downloadable content and landing pages for prospects about the situation, and adding pop-ups or live chats to their websites to help visitors navigate changes.

Without the freedom that an agile CMS provides, reacting quickly and appropriately to the unexpected can be cumbersome at best and impossible at worst.

Interested in learning more about CMS Hub, an incredibly flexible and user-friendly CMS to build your next website on? Find out more here. Or, get in touch and we can talk about how CMS Hub can help your business grow, even during uncertain times.

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