PodSpot #59 - Banking on Better UX: How Allica Bank Uses HubSpot CMS to Convert
PodSpot
Financial Services
In episode 59 of PodSpot, we explore how one of Europe’s fastest-growing banks is using smart strategy and sharp tech to drive serious results.
Jon Pittham, Founder & Managing Director at Karman Digital, is joined by Ed Turner, Website Manager at Allica Bank, for a deep dive into how the team at Allica transformed their digital experience and increased conversions by 30–40% with HubSpot CMS at the core.
In this conversation, Ed shares his personal journey from building websites on his grandfather’s computer to leading the digital experience for a challenger bank making waves in the SME lending space. With a focus on serving established businesses often overlooked by bigger banks, Allica’s approach is grounded in agility, relevance, and razor-sharp execution.
A key driver of their success? Continuous optimisation. From A/B testing landing pages to building a CMS that’s flexible, fast, and user-first, Ed explains how Allica Bank has designed a digital strategy that moves at the pace of business and regulation.
Whether you're managing a web team, shaping digital strategy, or simply curious about how HubSpot CMS can deliver enterprise-level impact, this episode is packed with insight and practical takeaways.
Tune in now to learn how better UX drives better banking.
If you’d like to learn more about HubSpot or digital transformation, get in touch. We’re ready to help you unleash the potential of digital in your organisation.
Key discussion points:
- 05:15 - Ed Turner's Journey to Allica Bank
- 12:33 - Website Conversion Optimisation Through AB Testing
- 17:20 - The Role of HubSpot CMS in UX
- 20:50 - Improving Website Conversion Rates Through Redesign
- 23:30 - Challenges and Triumphs in Digital Strategy
