How will voice search affect your SEO?
How Will Voice Search Affect Your Firm's SEO? It’s a difficult question, because the SEO environment is rapidly and constantly changing. The biggest and undoubtedly most pressing change to SEO in recent times is the explosion of voice controlled AI assistants…
How future growth will be driven by your customers
We explore how future growth marketing will be driven by including happy customers into the sales and marketing process.
What is hyper personalisation?
What is hyper personalisation? It’s not quite a Sci-Fi novel, but it could make a big difference to your marketing
How do you measure the success of conversion rate optimisation?
How do you measure the success of conversion rate optimisation? Is it all about increasing clicks? Or are there other benefits for your business to enjoy?
The art of link building part 2: 4 Top Tips for External Link Building
The art of link building part 2: External backlinks top tips | Ever since the early days of search engines, search engines have treated links as votes for popularity and importance. If another website is willing to direct their users away from their site, you must be offering something of value.
The Art of Link Building Part 1 - 8 Top Tips for Internal Link Building
Internal linking is incredibly important for SEO because it shows the relationship between content. Links transfer value and importance between pages and - most importantly - help search engines and users navigate your website. A good internal linking strategy is an SEO quick win
Optimising PPC Quality Score for Professional Services Firms
If you use PPC ads, you’re probably familiar with the term Quality Score. It’s a 1 to 10 ranking of your keywords, given by Google AdWords. It’s not used at auction time to determine bid price but is a good overall indicator of how well your ads are likely to perform.
What can B2B marketing learn from B2C?
B2B marketers risk getting stuck in a loop of repetitive marketing strategies. Taking inspiration from elsewhere is a great way of developing a more innovative approach. While there are many things that will always remain the premise of B2B marketing, B2B has a lot to learn from B2C. Marketing strategies that drive company growth may be best served with a hybridised approach.
4 free marketing tools (from Hubspot) to boost your marketing
Hubspot are credited with inventing at least some of the elements of modern inbound marketing and, perhaps because of that, they’re able to offer some amazing free tools which can really revolutionise your efforts, alongside their sophisticated main products.
Why you need to align your marketing and sales
What are the stereotypical characteristics of an out and out marketer? I would say that they are innovative, focused on long term goals, creative and highly observational of trends. This is wildly different to the stereotype of a pure salesperson.
Avoiding the trendy trap: Making your B2B marketing sound more human.
B2B marketing is often underscored by the misguided idea that you are marketing to a business. Taken literally, of course, this is true. However, businesses are made of the people who work there. People with emotions, desires, opinions and dislikes...
So you've got a new website... what next?
You’ve got a great design. Maybe new photography. The build went (quite) smoothly and the launch was perfect. Clients have already told you how good the new website looks and now… you’re wondering what to do next.
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