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HubSpot enters AI chatbot race, what it means for you
An interesting and out of the blue announcement appeared from HubSpot yesterday , as they launched 'ChatSpot' and 'Content Assistant', two new AI driven tools for the HubSpot CRM. Both are built using OpenAI's 'ChatGPT' and 'DALL-E 2' and the first real application of OpenAI's tools we have seen within a CRM environment.
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Marketing Automation & HubSpot: How to harness it's power
Just 20% of leads are actually followed up by businesses. Often it’s a problem of capacity and alignment, but marketing automation is the answer.
Demand Gen vs Lead Gen... Which is best for my business?
If you’ve ever ventured into the world of digital marketing, as a curious business owner, it’s likely you’ve come across the terms lead generation and demand generation.
What digital will bring in 2023 with MD Jon Pittham
With dramatic advances in AI copywriting technology, mixed performances on Web3 and increases in online advertising costs seen almost across the bored, it's been an interesting year in the world of digital...
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Copywriting: the Karman approach with James Glynn
When it comes to written content, or "copy", every blog, newsletter, white-paper and page of web-copy you publish is a direct representation of the company you and your colleagues have spent precious time building.
The six steps to setting out a digital marketing strategy
By following these six steps, you can create a comprehensive and effective digital marketing strategy that will help you reach your goals and drive success for your business.
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Display advertising: what, how, why?
Display advertising has become the preferred format of advertising for many, and as a result your target audience is inundated with ads every day. So how can you stick out from the crowd?
Do you really need HubSpot training?
We get many general training requests at Karman Digital, but all too often the problem runs deeper and requires more thought.
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RevOps: what is it and how can business leaders optimise it?
Revops: Many business leaders lament it's importance, but what exactly is it and how can the function be optimised?
3 Reasons to Use Low or No-Code Technologies for Your Integrations
No code development does exactly what it says on the tin. Users can build out their websites, apps, integrations and more using structured formats.
Why you need to integrate digital ad platforms into your HubSpot Ad Tool
As official marketing partners with Ad duopoly Facebook and Google, HubSpot offers ad optimisation tools far and beyond what is offered by other CRM’s. Used correctly these tools can take your ad strategy to the next level.
PodSpot #32 - Dodging the pitfalls of data management and migration
In episode 32 of PodSpot, the UK's only Hubspot themed podcast, host Matt Wood dives into the deep and sometimes awkward world of data migration and management with Managing Director of Karman Digital, Jon Pittham.
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