Shaping the future of Synectics Solutions
Award winning Synectics Solutions has been harnessing data to deliver groundbreaking, innovative fraud and financial crime prevention solutions since 1992. Having grown from a simple marketing database for the Rover Group, to now providing a diverse range of data-driven solutions deployed internationally - covering such sectors as banking, insurance, utilities, automotive and the public sector.
Synectic Solutions approached us as their website was no longer fit for purpose and didn't portray the dynamic, innovative offering they have become known for world-wide.
Pragmatic problem solvers who really helped us get the best from HubSpot
A journey of discovery
We met with the client early on to agree on an approach of discovery and stakeholder engagement before any design or development work commenced. This meant we were able to identify a completely new architecture for the new website.
This process also uncovered the need to elevate the brand as a whole and get the client thinking about their wider marketing, as well as involving the wider teams and leadership, bringing them on the journey with us.
We worked collaboratively with the client’s brand agency to bring designs to life within the HubSpot CMS. To accompany this, we created a suite of bespoke modules, providing the agency with a comprehensive library of reusable elements they could utilise to develop the site in-house, removing the reliance on developers for new page templates and layouts.
Delivering a fresh-looking website centred around the user was paramount, and the client proposition and services needed to be clearly signposted and easily navigable for their very specific audiences. Through a concise menu system and unique colour coding, ‘areas’ of the site were created to ensure the user felt they instantly knew/were confident they were in the right place.
Impact since launch
As well as receiving extremely positive feedback internally and from the wider team, the impact of the changes has been seen through the positive engagement of users on the new website.
Site visitors typically spend over a minute on each page, and over 2% engage with a call to action. Web users are filling out the prominent contact us forms at constantly high levels, and over ten subsidiary forms throughout the site have also seen conversions.